ItaliaReservation Presentation

A digital platform for creating new business opportunities, connecting with national and international Buyers and Tour Operators, and developing your tourism business with the support of Artificial Intelligence.

An international commercial network, active all year round

ItaliaReservation was created to support the internationalisation and commercialisation of the Italian tourism offer by creating a direct connection between tourism operators and national and international Buyers.

In organised tourism, building new commercial relationships requires time, continuity and knowledge of the markets. A trade-fair meeting is often only the first step: turning a contact into a concrete cooperation requires further discussions, commercial proposals, follow-up activities and lasting professional relationships.

ItaliaReservation makes it possible to develop these activities 365 days a year, giving tourism operators a tool for finding new partners, expanding their distribution channels and reaching markets potentially interested in their offer.

The project is based on the many years of experience of International Group S.r.l. of Padua, specialised in the internationalisation, promotion and commercial development of Italian tourism.

How ItaliaReservation works

The Marketplace connects two categories of professional operators: Sellers and Buyers.

Sellers are Italian tourism-supply operators: hotels, accommodation facilities, incoming Tour Operators, DMCs, travel agencies, tourism consortia, promotion organisations, experience providers and tourism-service companies.

Buyers are Tour Operators, travel agencies, intermediaries, wholesalers and other national and international operators interested in finding new suppliers, destinations and Italian tourism products.

After registering and activating their account, operators can access the features provided by the Marketplace.

Each operator can be presented through a customised professional profile containing information about the business, tourism specialisations, products, services and contact details for direct commercial communication.

Buyer search

Sellers can find Buyers and Tour Operators in their markets of interest by searching by country and continent of origin.

Consulting the profiles makes it possible to understand operators’ characteristics and contact them directly to propose tourism offers, distribution agreements and new commercial partnerships.

Seller search

Buyers can search for Italian tourism suppliers by selecting the region and tourism category of interest.

Through the professional profiles, they can find accommodation facilities, incoming operators, DMCs, experience providers and other commercial partners, establishing direct contacts to develop new travel proposals.

Artificial Intelligence supporting commercial development

ItaliaReservation integrates Artificial Intelligence (AI) tools to make the search for business opportunities more targeted and effective.

The AI Assistant supports operators in the analysis of professional profiles, the identification of compatible Buyers for their offer and the identification of potential commercial partners.

The aim is to help each operator focus on the most relevant contacts, taking into account the characteristics of the business, tourism specialisations and markets of interest.

Technology supports direct commercial relationships, facilitating the search and selection of partners without replacing dialogue and negotiation between operators.

Benefits for Sellers

ItaliaReservation gives Italian tourism operators the opportunity to
expand their commercial network and develop new distribution channels.

Through the Marketplace, it is possible to:

• Find and contact national and international Buyers and Tour Operators directly.
• Select the foreign markets that are most interesting for your tourism product.
• Present your business through a professional profile.
• Find new partners with the support of Artificial Intelligence.
• Propose offers and develop commercial agreements for individual and group tourism.
• Build and strengthen professional relationships throughout the year.
• Promote market diversification and the seasonal adjustment of tourism flows.

ItaliaReservation is a tool for moving from simple promotion to the development of ongoing commercial relationships.

Benefits for Buyers

For national and international Buyers, ItaliaReservation provides access to the Italian tourism offer.

The platform makes it possible to find new suppliers, discover tourism products and expand your programme through direct relationships with local operators.

Buyers can search for Sellers by region and tourism specialisation, consult professional profiles and establish contacts to develop itineraries, stays, experiences and travel packages.

Access to the Marketplace is free for Buyers, subject to registration and account activation.

Promotion and commercial development services

Alongside the Marketplace features, ItaliaReservation offers activities and services supporting the promotion and commercialisation of Italian tourism products.

These include:

• Research and development of new commercial channels in national and international markets.
• B2B email marketing campaigns addressed to selected operators and Buyers.
• Personalised B2B meetings and online workshops with potential commercial partners.
• Commercial support and consultancy for entering and consolidating positions in foreign markets.
• Representation and promotional activities at trade fairs and professional events.
• Commercial alerts and notifications, according to the features available on the platform.

Access conditions for individual services and any additional activities are defined according to the membership plan and the specific needs of the operators.

Workshop Buy Italy: B2B meetings with international Buyers

Workshop Buy Italy is an ItaliaReservation initiative dedicated to developing new commercial cooperation between Italian tourism operators and international Buyers.

Through online B2B workshops, operators can present their tourism offers directly, meet potential commercial partners and develop new cooperation agreements.

The initiative complements the Marketplace features, offering an additional opportunity to connect with foreign Buyers and strengthen a presence in international markets.

ItaliaReservation thus combines continuous digital contact with the opportunity to organise direct and targeted commercial meetings.

Reference markets

ItaliaReservation supports the development of commercial contacts with Italian and international tourism operators.

The main geographical areas of reference include Europe, the Americas, Asia, Oceania, Africa and the Middle East, with the possibility of finding commercial partners according to their markets of origin and tourism specialisations.

Market diversification is an important opportunity to broaden the distribution of Italian products, reach new tourism demand and develop commercial relationships that are less dependent on a single market.

How to join

For Buyers – Free registration

National and international Buyers can request free access to the Marketplace. After registering and activating their account, they can use the Seller search features and contact Italian tourism suppliers directly.

For Sellers – Annual membership fee

Italian tourism operators can join through an annual subscription, which provides access to the features and services included in the selected plan.

ItaliaReservation promotes direct commercial relationships between operators, leaving Buyers and Sellers to manage their own commercial agreements independently.

The Marketplace does not charge commissions on bookings concluded directly between operators.

ItaliaReservation: from contact to commercial cooperation

Internationalisation is not built simply by attending a trade fair or launching a single promotional campaign. It requires continuity, market knowledge and the ability to develop reliable professional relationships.

ItaliaReservation was created to support operators on this journey by combining digital search, Artificial Intelligence support, direct contact and commercial development activities.